Junior’s Wafflicious Ltd was founded in 2020 during the height of the COVID-19 pandemic, built on a shared vision between brothers and rooted firmly in family values. With traditional dessert shops closed and communities under lockdown, the brand identified an opportunity to serve customers in a new and more flexible way.
Although officially launched in 2020, the business draws on more than three decades of experience in the ice cream industry. By transforming the traditional ice cream van into a fully equipped, modern mobile dessert parlour, Junior’s Wafflicious created a concept that combines indulgent desserts with convenience, delivering memorable experiences directly to customers.
Junior’s Wafflicious is seeking motivated, customer-focused individuals who are passionate about desserts and community engagement.
The ideal franchise partner demonstrates:
Franchise partners receive structured support to help them launch and operate successfully.
Support Includes:
All franchise formats are designed to deliver consistency, quality, and a strong customer experience.
Junior’s Wafflicious specialises in fresh, gourmet desserts made to order using premium ingredients. The menu includes handcrafted Belgian waffles, indulgent milkshakes, brownies, kunafas, and a growing selection of artisan dessert offerings.
Each product is designed and created to combine flavour, presentation, and freshness, making the brand particularly well suited to events, private bookings, and high-traffic locations.
Junior’s Wafflicious offers multiple franchise formats:
Mobile Dessert Van
Investment: £90,000 (excl. VAT)
Dessert Trailer
Investment: £40,000 (excl. VAT)
Dessert Shop
Investment: £70,000 (excl. VAT)
Package Includes:
Ongoing Fees: