Own a Junior’s Wafflicious Franchise • 

Established 2020

Mobile & Retail Formats

Strong Social Media Presence

Full Training Provided

Who Are We?

Junior’s Wafflicious Ltd was founded in 2020 during the height of the COVID-19 pandemic, built on a shared vision between brothers and rooted firmly in family values. With traditional dessert shops closed and communities under lockdown, the brand identified an opportunity to serve customers in a new and more flexible way.

Although officially launched in 2020, the business draws on more than three decades of experience in the ice cream industry. By transforming the traditional ice cream van into a fully equipped, modern mobile dessert parlour, Junior’s Wafflicious created a concept that combines indulgent desserts with convenience, delivering memorable experiences directly to customers.

Why Franchise With Junior’s Wafflicious?

Junior’s Wafflicious offers a distinctive franchise opportunity built around gourmet desserts, visual appeal, and operational flexibility. The brand has been designed to perform across a wide range of environments, from private events and festivals to high-footfall retail locations. With a strong social media presence and a visually engaging product range, Junior’s Wafflicious is well positioned to attract modern consumers looking for indulgent, high-quality desserts served in a fun and accessible format.

Ideal Partner

Junior’s Wafflicious is seeking motivated, customer-focused individuals who are passionate about desserts and community engagement.

The ideal franchise partner demonstrates:

  • A strong interest in desserts and service quality
  • An entrepreneurial mindset
  • Willingness to operate within a mobile or retail format
  • Commitment to customer engagement and brand presentation

We’ve Got Your Back

Franchise partners receive structured support to help them launch and operate successfully.

Support Includes:

  • Comprehensive training programme
  • Full equipment package depending on franchise format
  • Brand and management support
  • Professional marketing materials
  • Fixtures and fittings where applicable
  • Ongoing operational and brand guidance


All franchise formats are designed to deliver consistency, quality, and a strong customer experience.

What’s Cooking at Junior’s Wafflicious?

Junior’s Wafflicious specialises in fresh, gourmet desserts made to order using premium ingredients. The menu includes handcrafted Belgian waffles, indulgent milkshakes, brownies, kunafas, and a growing selection of artisan dessert offerings.

Each product is designed and created to combine flavour, presentation, and freshness, making the brand particularly well suited to events, private bookings, and high-traffic locations.

Your Investment

Junior’s Wafflicious offers multiple franchise formats:

Mobile Dessert Van
Investment: £90,000 (excl. VAT)

Dessert Trailer
Investment: £40,000 (excl. VAT)

Dessert Shop
Investment: £70,000 (excl. VAT)

Package Includes:

  • Full equipment suite
  • Brand and management fees
  • Professional marketing materials
  • Fixtures and fittings
  • Comprehensive training programme
  • Van or trailer included where applicable


Ongoing Fees:

  • Van/Trailer: £1,000 + VAT
  • Shop: 6% Gross Sales

FAQs

No specific prior experience is stated as a requirement. A comprehensive training programme is provided as part of the franchise package to prepare partners for operating the business.
Junior’s Wafflicious offers multiple franchise formats, including a mobile dessert van, a dessert trailer, and a dessert shop model.
Franchisees receive a comprehensive training programme, full equipment depending on the chosen format, brand and management support, professional marketing materials, fixtures and fittings where applicable, and ongoing operational guidance.
Junior’s Wafflicious Ltd was founded in 2020.

Ready to Join the Wafflicious Family?

Ready to Join the Wafflicious Family?